In
this course, students examine all aspects of social media and how it is used as
a public relations tool for messaging, reputation creation and preservation,
and audience interaction. As a part of learning how to utilize online spaces
effectively, students will also explore the problems that can occur when
personal use compromises professional activities and how to avoid them.
Students will examine and explore current social media channels and their use;
trends in social media use; and social media’s impact on promotion and brand
awareness. Case studies, blogging, and online forums will
help students engage in real-world scenarios to come up with strategies and
solutions for successful PR responses.
- Teacher: Neosho Ponder