This course will examine the history and development of media images in
public relations, mass media, journalism and advertising. Students will
examine the ways in which minority groups have been underrepresented,
stereotyped, and typecast. It will provide students with a historical,
multicultural and gender sensitive overview of the development and
social role of public relations, journalism and mass media in society.
Students will study how media owned and produced by diverse groups cover
themselves and the rest of society and analyze the powerful social role
of multicultural perspectives in shaping public discussion and driving
public discourse. At the end of this course students will be able to
demonstrate an understanding of the history and role of professionals
and institutions in shaping communications; discuss and analyze the role
that news coverage plays in the social construction of race, class and
gender. Demonstrate an understanding of the importance of diversity in
strategic communications and public relations in a global society.
- Teacher: Jamal Watson