This course will examine the history and development of media images in public relations, mass media, journalism and advertising. Students will examine the ways in which minority groups have been underrepresented, stereotyped, and typecast. It will provide students with a historical, multicultural and gender sensitive overview of the development and social role of public relations, journalism and mass media in society. Students will study how media owned and produced by diverse groups cover themselves and the rest of society and analyze the powerful social role of multicultural perspectives in shaping public discussion and driving public discourse. At the end of this course students will be able to demonstrate an understanding of the history and role of professionals and institutions in shaping communications; discuss and analyze the role that news coverage plays in the social construction of race, class and gender. Demonstrate an understanding of the importance of diversity in strategic communications and public relations in a global society.